Madam Ubetcha is a fortune teller in the series Sofia the First. She first debuted in the episode "Two to Tangu" where she gave cryptic advice to Sofia and Amber. She appeared again to help sofia in "Finding Clover".
In her debut appearance "Two to Tangu", she meets Sofia and Amber in the kingdom of Tangu, and offers them some cryptic advice to find Tangu Peek and their Magic Carpet.
She appeared again in "Finding Clover" where Sofia asked if they'd met before but Madam Ubetcha dismissed this question and showed Sofia and her friends, Minimus, Crackle, Robin and Mia, how to find their friend Clover. She appeared again to help Sofia save Clover by giving her a cloak for a disguise.